Back in June, Kim Kardashian announced the launch of her cosmetics line, KKW Beauty, with a series of photos of herself.
However, people were quick to point out that her skin appeared to have been darkened in the images, and accused her of both cultural appropriation and blackface.
— Kim Kardashian West (@KimKardashian) June 14, 2017
At the time she addressed the criticism and apologised, saying she “saw the problem” and had acted quickly to resolve it.
And on last night’s Keeping Up With the Kardashians, we saw exactly how the situation went down from Kim’s perspective.
In fact, we saw the exact moment Kim realised people were discussing the photos, telling her assistant: “Oh my gosh, I’m seeing these photos from the campaign, and people online are saying I’m doing blackface.”
In her testimonial, Kim went on to explain how her skin ended up appearing darker than usual.
She explained: “We wanted them really moody, I was really tan.
I wanted to show the contour.
The photos ended up being a little darker than I was and there was some people online saying that I was doing blackface and the photos were inappropriate.”
She added that she feels the internet is “toxic” and people are simply waiting for her to make a mistake and criticise her.
She said: “The internet world is so toxic and people are just waiting for you to make a mistake just to point it out.”
Kim then told her assistant that she felt she had to address the controversy immediately.
She said: “I think I have to address it because if I don’t, it’ll turn into one of those conversations where people think I’m trying to ignore something serious.
I just don’t want it to turn into this thing and not the launch and what we’re working so hard to do.”
And she called the chief digital officer at her management company for advice.
They decided to remove the images from her social accounts, contact the photographer to have them retouched, and release an apology.
After the phone call, Kim’s assistant told her the situation “sucked,” but Kim was quick to fire back that she understood why people had criticised her.
She said: “I mean, I get it.
I was super tan, the lighting is really moody so I get why people would say that. I just don’t want to give anyone a reason to say something negative. I would never disrespect anyone.”
And in a second testimonial, Kim said she was more than willing to own up to her mistake and reiterated that she’d never intentionally “disrespect anyone.”
She said: “When you’re literally running shit, you just have to own up to it and you have to change it and fix it, and not hide or not understand.
I fully understood what people were saying. But I’m not going to let this ruin all the hard work we’ve put in and dwell on it.
Everyone knows, I think, that I would never, ever do a photoshoot like that and I would never disrespect anyone.”