Kim Kardashian has launched a brand new app, which is being branded as the ‘Shazam of Fashion’.
Online shopping is about to get so much easier thanks to Kim K’s new endeavour, an app called ScreenShop.
To use the app, all you have to do is take a screenshot on your phone of any particular look, and the app populates your account with similar items at all price points.
Major brands such as ASOS, Topshop, Saks Fifth Avenue, and her husband Kanye West’s Yeezy brand are among a few of the stores that have teamed up with Kim to create a database of over 10 million products.
So excited to share something I've been working on for over a year, @screenshopit! Screenshot any look on Instagram, Snapchat, anywhere and find the exact designer looks you see people wearing online, plus it suggests similar items at all price points! It basically turns your screenshots into a shoppable boutique! Watch my videos for a demonstration. #Screenshop_Ambassador
“We spent well over a year getting this all together and ready to be what it is today, which is something I’ve never seen before,” Kim told BuzzFeed.
“I’ve never seen an app where you can screenshot something and within seconds bring up a whole digital fashion store to be able to pick out from all range prices and sizes of similar things to what you’re wearing.”
ScreenShop is available to download for free from the App Store.