As the old saying goes, the more things change, the more they stay Kardashian. (Honestly I’m shocked that none of the Kardashian-Jenner clan have trademarked this phrase yet.)
Anyway, it’s been 10 krazy, konfusing, kwild, kfun, kemotional and kprofitable years since the first season of Keeping Up With the Kardashians aired on E!, in turn creating a legion of reality stars that blossomed into some of the most famous women on the face of the planet. Who would’ve imagined? Ryan Seacrest, that’s who.
To commemorate the 10-year anniversary of the world-changing reality show, and the pending fourteenth season of the show (that’s not counting the countless spinoffs), the Kardashian-Jenner krew got together to film a season intro that is equal parts extra, nostalgic, loving, glitzy, glamorous, splashy, and smart. In other words, an intro that defines who they are.
The 90-second clip shows each of the women embodying the image they have so perfectly crafted over the past decade. Momager Kris is a boss lady in a helicopter, supermodel Kendall is preparing to strut down a catwalk, Kourtney is the MILF, Khloé is in the gym working on her Revenge Bod, Kylie is driving a car she no doubt purchased from the billions she’s earned through lip kits. And then there’s Kim, who is just being Kim. (Ron Kardashian and Caitlyn Jenner are missing, but neither have appeared in an intro in several seasons.)
The video, peppered with iconic scenes from previous episodes, ends with—spoiler alert—a flashback to the end of the first-ever intro. It reminds audiences that at its core KUWTK is the same ol’ feel-good family sitcom reality show that it always was, despite all the celebrity scandals, breakups, feuds, or empires they have built together and individually since the show premiered. (Something even Khloé echoed in a recent essay for Glamour on her family’s journey through reality TV, describing them as a “modern-day Brady Bunch—a little gimmicky and with a takeaway each episode.”)
Watch the intro on repeat unti
l the Keeping Up With the Kardashians tenth anniversary special airs this Sunday on E! (of course). The fourteenth season will begin airing on October 1.