Kim Kardashian, at the time of writing, has 104 million Instagram followers. That’s more people than the population of Britain.
Her last post – a selfie with mum Kris Jenner, wishing her a happy birthday – has been liked more than three million times. Yeah, quite popular.
Kim probably won’t have made any money out of the photograph. But being the savvy businesswoman that she is, she almost certainly does with other ones.
How much, though? Well, according to Inkifi, a website that works out how much Instagram posts are worth, one of Kim’s pictures could make her nearly half a million pounds. Oh. My. God. The precise figure is £448,000.
Perhaps Kim cashed in with the photo of beauty products. She may well have done. The website is included in the post.
While we’re here, we should probably suggest Kim might have added a #spon or #ad hashtag. But that is another story; a story of ethics in a new and ultimately unregulated way of making money.
Anyway, Inkifi was put together by Digital Loft, which analyses online market data. Digital Loft used a new report to work out how much individual posts are worth.
“We’ve taken data based upon ‘ The State Of Influencer Marketing 2017 ‘ report and calculated that, on average, each follower on your Instagram channel is worth £0.0043,” the company told SpadesNews
“All deals and sponsorships will be different depending on the influencer/celebrities status, however this calculator aims to give an estimate of worth based off how many followers someone has.”
Typing various celebs into the calculator makes for upsetting reading.
Gigi Hadid, for instance, would make a cool £156,100 per picture. Jacob Rees-Mogg, who’s new to Instagram but has already amassed nearly 50,000 followers, would rack-up just under £200,000 were he to decide to monetise his social media presence.
Many do, of course. People such as Rosie Londoner, who has 319,000 followers. Here’s an ad. According to Inkifi, this would have earned her £1,400. Not bad.
You might be amused to learn that one of my Instagram posts would fetch me £3.49. Big plans this Christmas, guys.